The CityLight poster is a single-sheet backlit showcase poster. The majority of the 80,000 or so CLPs in use in Germany are found in waiting rooms at public bus/tram shelters and train stations in cities with 100,000 or more inhabitants. They are increasingly seen as stand-alone units at locations in city centres and pedestrian zones with high foot traffic. By placing the posters behind glass, providing backlighting and creating the appropriate design for the display case, companies can attract the attention of pedestrians. To ensure the posters achieve the maximum brilliancy with backlighting, the poster is generally reverse printed using two or three colours.

The billboards are placed in the local network, with costs ranging between €5.60 and €16.00 per space and day. This creates a city-wide, comprehensive, high-quality advertising presence.


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Information about artwork as well as further interesting facts about this product can be found in our infosheets.

Column posters refer to all posters in the following DIN formats: 4-sheet (119 x 168 cm), 6-sheet (119 x 252 cm) and 8-sheet (119 x 336 cm), which are printed on poster paper and posted on advertising pillars or on public advertising spaces.

In view of the trend towards higher quality in outdoor advertising, backlit columns are increasingly coming into use in this area. The posters are printed on matte art paper.

To ensure the posters achieve the maximum brilliancy with backlighting, the image is generally reverse printed using two or three colours.


Infosheet download
Information about artwork as well as further interesting facts about this product can be found in our infosheets.